Selling Technique in Shoe Store

I have visited four different places of Dhaka city. I started my assignment at Eastern Plaza . Belal was a salesman of that store.When I wanted to know about the sales techniques using in this store, he laughed at me. I understood that the idea I was talking about was new to him. However, we started our conversation by asking a question how you sell to your customers.

Belal told that “I can understand my prospective customers by seeing his or her face.” I asked him how you understand it. He told me that “when a customer first enter into our store, I can just say whether the customer is willing to buy a shoe or not” “Nothing is special here” But, I understood that Belal was using sales techniques unknowingly.

Belal is very simple in dressed, but he is very polite in nature. His behavior is good and attractive. However, when I asked him about communication matter with his customers, he told me that it is not that much difficult. I asked him about the language using to communicate with the customers is formal or informal. He told me that it’s totally depends upon the customers i am taking to. First, I see how my customers are talking; then I act like this.

Objection handling is another important task in shoe stores. I asked Belal that “It is seen that when a customer come for replacement, sellers want to avoid it after sales” Do your shop do replacement? Belal answered me “Yes, we do”. I told him that “you usually charge more money that time.” Belal relied “No” He said to me “No”. Sometimes it happens that the shoe size is not properly matched; then we have to do replacement.

After that, we started our conversation about customers. I asked Belal “What is your idea about selling a product to a customer?” Belal told me that “It totally depends upon the customers” “some customers don’t like bargaining. They just say one fixed price to buy” “There are some customers who bargain too much” I asked him “you don’t feel bad that time” “No” he replied and added that customers are customers. “They can say whatever they like”

Finally, I asked Belal “what do you think? How can you be a successful salesperson in this business?” He told me that “I think the most important thing is customer preference. We always try to do what our customers like”.

After that, I visited Elephant road. There are many shoe stores in Elephant road. Finally, I have got someone to talk. His name is Bappy, who is a salesman of “Asamoni Shoe Store”. Bappy is very friendly. Most of the idea that I have got from Belal are repeated by Bappy again. He also told me that” customer preference is the most important thing. Look what customer wants”

The most important facts about this shoe store is that they know that customer life time is very important. He also told me that “70 percent of their customers are old customers” They are doing repeat purchase because of our quality and behavior. He also added that “To be a successful in sales, we have to understand our customer”

Finally, I went to Newmarket where I visited Kasem Shoes. According to the owner of Kasem Shoe, experience is more important to do well in this business. However, when I talked about sales technique, he told me that Behavior is the most important fact. He also added that patient is too.

The next day, I visited to Rajdhani market in Tikatuli They also added that “customer preference is much important”

From this survey, I have felt that most of the sales people they just don’t know better sales techniques. People working in this shoe stores are not that much educated or well trained as well.