Saturday, September 1, 2007

SOLID WASTE MANAGEMENT

BUSINESS PLAN


Description of My Business/ company:

My company name is Green World Company. We are working for solid waste management. Solid waste management has become a major environmental concern in the city of Dhaka and Dhaka is one of the fastest growing mega cities of the world. Dhaka City Corporation (DCC) with its limited resources, technical know-how, and inadequate policy framework is facing an uphill task to keep the city clean at an acceptable level. As a result, Waste management can be an important factor to consider because it can be a new source of income by creating value of waste. By doing this business, an entrepreneur can not only earn money but also can help the society.

Mission statement: we can create value……

Targeted Market and Customers

Solid waste management practice has a big market in developing countries. For example in Bangladesh, the population of Bangladesh is increasing rapidly. As a result, cleaning waste is a big concern for a sustainable city life. In Bangladesh, urban population is increasing rapidly. Form the table, we can see that population is increasing rapidly.

Year

Total urban population

Percent of urban population

Average annual growth (%)

1991

20872204

20.15

5.43

2001

28808477

23.39

3.27

2025 (projected)

78440000

40.00

----

Source: UMP, Asia News, summer, 1999

Due to heavy consumption, waste can increase many new problems especially serious diseases and environment pollution. If we know how to formulate waste, thus it can be a great invest for our lives.

Position/ place of my business

Solid waste management plant will be in the city as the population of Dhaka is increasing rapidly because of urbanization. We will collect waste from house to house after that we will bring it to our plant.

Product and services

Our main product is organic fertilizer. We will produce organic fertilizer from waste. By creating the value of waste, we are not only earning money but also reducing carbon emission. On the other hand, by using organic fertilizer we can produce safe food and protect our land from chemical fertilizers. In Bangladesh, farmers are using chemical fertilizers extensively which have a long-term negative effect on the people and environment. So, organic fertilizer can be a great alternative solution for our future food security.

Key player in the market/ competitors

Waste concern is a non-profit organization that works with municipal governments to use solid waste as a resource by composting waste in 5 community-based composting plants rather than burning/flaring it and then selling it to fertilizer companies. To scale-up its model, waste concern as a Social Business Enterprise partnered with a for-profit private Dutch company using CO2 emissions trading of CDM (Clean Development Mechanism). Only waste concern is the major one working actively. However, solid waste management has still a remarkable market size as urbanization is the main reason behind it. Specially, waste concern has no competitors right now because of not understanding the market.

Project cost and how it will work

How will it work?

· City will provide public land for community composting

· Green World facilitates with the city to collect house-to-house solid waste in rickshaw bicycles and bring it to processing plants

· Waste is composted into enriched bio-fertilizers

· Green World arranges for fertilizer companies to purchase and nationally market the compost-based fertilizer

Financial costs

Items

3 ton/day

10 ton/day

Land Required / Plant

7

20

Fixed Cost / Plant (Tk)

1,008,000

2,880,000

Operating Cost /Plant(Tk)

300,000

1,000,000

Total Labors / Plant

4

12

Compost Produced (Daily)

750kg

2500kg

Expected Revenue from Sale of Compost (Tk)

600,000

2,000,000

Expected Revenue from Sale of
CERs/ Year

205,312

684,375

Profit with CER/carbon credits per year

505,312

1,684,375

Profit per year without CER/carbon credits

300,000

1,000,000

Pay Back Period (with carbon credits)

2 Years

1.71 Years

Pay Back Period ( without carbon credits)

3.36 Years

2.88 Years


* CER means certified emission reduction (which is reduction of methane gas by composting). The methane gas reduced by composting can be sold at a price of US 6/ton using CDM mechanism) I US $ = Tk. 70[i]

Marketing strategy

Green world will purchase the plant from waste concern. But we will use our own strategy which is described earlier.[ii] From the project of waste concern it is seen that we can choose two items based on our required capital. The plant can be whether 3ton/day or 10 ton/day. Our pay back period is 3.36 years for 3ton/day plant and 3.88 years for 10ton/day.

Sales and distribution

  • We will sell our fertilizer directly to the farmers.
  • our product price will be lower than other competitors products.
  • We will use the economies scale of model – the larger size of the market that will result in lower cost per unit.



[i] This table is taken from http://www.nycclimatesummit.com/casestudies/waste/waste_dhaka.html

[ii] How will it work

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